General Strike of 1926 Causes and Impact

General Strike of 1926 Causes and Impact A general strike is when a group of workers from different industries all stop work in support of each other to win certain demands. This would bring the country to a halt and make it very hard for the Government to resist giving in to their demands. The general strike of 1926 was mainly for the miners; they had low pay and worked long hours. They wanted better conditions and equal rights for all. In this essay I shall assess the events leading up to the strike and have a look at all the short and long term causes of the strike. The coal industry before the war was booming. It was used for nearly everything and during the war the demand for coal increased even more. Because coal production was so important to the war effort the Government took over the ownership of the mines and ran them instead of the private owners. Improvements were made in conditions and pay for most miners. When the Government nationalised the mining industry miners hoped it would continue after the war. But in 1921 all mines were returned to private owners. After the war the coal mining industry went into decline. This was because, oil was used as a fuel especially in shipping, electricity became available, more efficient boilers were made, other countries began to mine coal and British pits had been over mined during the war and owners were reluctant to spend money modernising mines. When men from the war came home they found the promises made by Lloyd George were not met and if men have been fighting for their country for four years they are prepared to fight for their jobs and standards of living at home. There are many long-term factors, these are; conditions and pay of miners, at the time of the General Strike an average of two miners were killed per day. Miners were also suffering from ill health because of their work. Miners argued they deserved higher wages because of the risks they took. Mine owners made millions whilst miners were lucky to earn 50p a day. Miners felt they were being unfairly treated. Another long-term cause was the Sankey Commission. In 1919 the Government formed a Royal Commission to look into the problems of the coal mining industry. Lord Sankey led this commission, but it failed to come up with a solution to the problems of the miners. Most members favoured nationalisation but the Prime Minister, Lloyd George, refused to nationalise the mines. The decline of the coal, mining industry was a major one, during the decline of the mining industry owners had to increase hours and lower wages to maintain profits. Others were, Change of attitude after the war and nationalisation. A popular idea among trade unionists at this time was syndicalism this was the belief that several trade unions should go on strike together to bring the country to a halt and so take over the Government for working people. The Miners Union decided to increase their strength by combining with railwaymen and transport workers in a triple alliance. A strike in one of industries meant the other two would stop work as well, so it seemed sensible for them to join together and increase their strengths. A strike of three industries shall have a greater impact on the country and government than only one industry on strike. It shall be harder for the government to keep the country running, so they shall have to give in to their demands. In theory this was a great plan. In the 1920s in Britain, there was a great deal of industrial discontent. It began with the miners. As already discussed, the coal industry was in decline, since 1918. This meant mine owners had to increase hours and give less pay to keep profits going. They tried not to buy new machinery or improve mines, as this would eat away at their profits. In 1920 mine owners told miners their wages would be reduced. The miners decided to go on a strike with the other members of the tripe alliance (the National Union of Railway Men and the Transport and General Workers Union). It was understood that these two unions would join the miners in a sympathy strike. But on Friday 15th April the two unions decided not to support the miners and refused to go on strike. The miners called this Black Friday. It was a disaster for themselves and other trade unions. The miners went on strike alone but were defeated, they had to go back to work for even lower wages. Later other industries such as shipyards, printers and railway workers were forced to accept lower wages. The unions had learnt their lesson form Black Friday; a defeat for one union was a defeat for all. In the future they pledged to stand together. In 1925, coal prices fell yet again and owners wanted to cut wages just as they had done in 1921 but the miners were ready to strike developing the slogan, Not a penny off the pay, not a minute on the day. This time the other industries went on strike with the miners. The Government werent ready for a General Strike so they brought themselves time buy giving the mine owners a subsidy of  £10 million, to keep wages at the same level as they were before the wage cuts were made. This event became known as Red Friday (Friday 31st July 1925) and was seen as a total success for the working class. It also showed what could be achieved if the Trade Unions worked together. However, it was announced the subsidy would only last 9 months enough time for the Government to prepare for a G eneral Strike, if there was one when the subsidy ended. The Government set up a commission called the Samuel Commission, headed by Sir Herbert Samuel to deal with the problems of the coal mining industry. The short-term cause of the General strike was the Samuel Commission; the commission rejected nationalisation and said the government should end the subsidy. It agreed to wage cuts and said working days should be 7/8 hours long. The report sided completely with the mine owners since the whole commission was made up of rich industrialists. The Government immediately responded to the Samuel Commission. They declared the subsidy would end on 30th April 1926. The owners increased the hours and reduced wages by 10-25% with the support of the government. Many meetings were held but no agreement was made so on May 1st 1926 the miners went on strike for better pay and conditions. The government had been preparing for the strike for some time. They built coal stocks to last for 5 months, increased the number of special constables from 98,000 to 226,000, drew up detailed instructions for the army, navy and police to guard docks, telephones exchanges and power stations, gave money to the owners of haulage firms to put 200,000 vehicles at the Governments disposal and set up the OMS . The OMS was a group of about 100,000 volunteers who unloaded cargo from ships, drove buses and trains. People joined the OMS for a number of reasons. The middle class thought the strike was a threat to them and an attempt to ruin the country economically. Others joined for financial reasons, the Government paid constables  £2.31 a week plus food. The miners were on strike refusing to accept wages of  £1.58. The TUC (Trade Union Council) wasted their time. They never expected the Government to allow a General strike to happen. The miners made their positions weaker by getting a re cord level of coal output. This made it easier for the Government to stock up on coal reserves. When the General Strike began the TUC decided to bring out the workers in key industries railwaymen, transport workers, dockers, printers, builders and iron and steel workers. Nearly 3 million men were taken out of work. And later others like, the engineers and shipyard workers can be called out. In London, at the headquarters of the TUC, there was far less optimism than the workers who were prepared to stay out as long as it takes. There seemed to be little unity between trade union leaders. The Government were willing to let the strike continue, as they were prepared and confident they could last longer than the Trade Unions. The TUC had promised their support if an agreement was failed to be reached. So great efforts were made by the TUC to reach an agreement with the Government and mine owners to prevent a general strike. The discussions went on late into Sunday evening (May 3rd) and according to the main TUC negotiator an agreement was close when the Prime Minister, Stanley Baldwin, broke off the talks with the TUC. The reason for this action was that the printers at the Daily Mail newspaper had refused to print an article about the strike the Government had prepared. They were sympathetic to the miners. The TUC apologised but Baldwin refused to re-open talks. Baldwin knew he could win, they had prepared for the strike and knew the TUC couldnt last that long. But in response to the breakdown in negations, the TUC sent strike negations to the Transport, Railway, Dock, Print, Electric and Steel and Chemical workers. The General Strike began on Monday 4th 1926. The TUC argued that the miners were facing longer hours with lower pay, imposed by mine owners to keep profits up. They said it was an Industrial Dispute between bosses and their workers. The TUC also believed if the miners were defeated it would lead to lower wages for all workers. It was a struggle for all working class people not just the mining community. The Government argued this was a Constitutional issue and that the Trade Unions were building up their strength to overthrow the Government. The Government did this to worry people and get them to side with the Government and it worked. Historically it can be seen that the TUC only wanted better pay and conditions. They were not calling for a socialist revelation to over throw the government. The General Strike in 1926 started because of the conditions of the miners. Other workers realised if they didnt support the miners their bosses may lower their wages knowing nothing shall be done as they had previously seen in the case of Black Friday. This was the primary reason why the TUC found the idea of a General Strike appealing, they knew if they stuck together their demands should be met The Government did not want nationalisation; they were prepared and ready for the prospect of a General Strike. Time was on the governments side and their excellent preparations for the strike led to the governments victory I feel the TUC should have been more prepared for the strike and built their case more for the general public to see that the workers were being unfairly treated by the business owners together with the support of Government. Additionally, all the unions should have shown greater solidarity if they had any hope of obtaining better working conditions and pay. Although the idea of a General Strike is theoretically unstoppable there were measures the Government could taken to avoid the strike, by the Government breaking off negotiations just when a deal seemed possible it seems that the Government wanted the strike to go ahead in order to break the resolve of the unions and set an example that a general strike could never succeed, and they should have been more aware. How accurate is this interpretation of the General Strike as a violent dispute? Use the sources and your knowledge to explain your answer. The General Strike started on the 4th may and lasted until the 12th May; throughout this time some areas were hit by violence from striking workers, leading it to be an idea of a violent dispute. There is presented evidence which backs up the idea that the strike was a violent dispute in a few areas, especially the docks. This essay will measure how precise source C is at interpreting the violence of the location using evidence obtained from looking at other resources. The restrictions of the source will also be evaluated to decide any omissions or possible uneven analysis. The sight depicted in source C is definitely an aggressive one, there are many policemen with the crowd of strikers and not many of the strikers are being controlled. This illustrates that the circumstances were out of control causing a great deal of force to be required. This is helpful to show how violence was coped with throughout the strike given that 200,000 special constables were under oath to support the police if strikes took place. Similarly the armoured vehicle just before the front of the portrait implies that plenty of force was necessary to put an end to the strikes which took place. Equally to the points mentioned above an equipped officer is illustrated in the image aiming a machine gun. This tells us that the soldiers felt endangered by the amount of violence being used and were prepared to use arms to look threatening- especially with his finger on the trigger showing that he was ready to open fire. On the other hand this could also illustrate that the soldiers used weapons to frighten and irritate the strikers causing further violence, as The British Worker wrote that this was happening. This tells us that violence was used regularly by both sides of the strike. The information given in the source is useful in terms of portraying the strike as violent and with the advent of the machine gun pointing at the crowds the painting shows an image of a brutal state willing to open fire in order to oppress its people. During the period of this paining it was an era of communism and socialism spreading and the pictures tries to draw some parallel in terms of oppression and class war. Nevertheless, there are also several restrictions in the source which cause it not to be completely dependable. For example, the picture depicted is close by a dock; this is exposed by the cranes shown in the surroundings of the image. The London Dock was the only district in which it was essential for soldiers to be called in and maintain order. The docks in general were mainly well-known areas that strike took place in. Consequently, the sources consistency is in subject as it does not correspond to the whole country and in many places there were no strikes at all, for that reason it is an unreasonable judgement of violent disputes. Only 4,000 people were prosecuted for violence or incitement to violence out of the millions of people striking, which is an extremely small number proportionally. It is an image of a food convoy, which were usually violent events; so it is not possible to suppose strikes similar to these took place every day, hence the stability of them is not possible to conclude. An additional unreliable point is that it was painted for the Electrical Trade Union which suggests it can be pro-union and so exaggerating the strength of the soldiers to make it appear if the strikers were being forced. In support of the above reasons we cannot trust the consistency of the image even though it does suggest some helpful information. Even though the image has numerous implications of violence, it does not actually show any real violence. Nevertheless it is acknowledged there were cases of violence and these are mislaid in this source. For instance, there are reported cases of attempts to deflate tyres and of throwing stones to butt in the movement of those who black-legged the jobs. An additional example was noted where strikers tried to damage a railway line. Other examples of violence used in the General Strike are given from source A, so it does not give the full picture of the types of violence being used, which it would also be vital to know when studying violence used in the General Strike. The painting was painted in 1964. So, at the time there was communism in Russia, and the fear of communism taking over in Great Britain was high, so the Electrical Trade Union wanted to make Communism and Socialism look better than Conservatives. Overall, Source C is a precise explanation of violence in some areas and how order was kept by soldiers of armed policemen; yet its consistency should be questioned given that the view shown was at a food convoy near a dock- both were the most ordinary areas of violence during the strike. It could also be questioned whether the artist was biased since he was painting the image for the Electrical Trade Union. There is also a need of information about violence in erstwhile areas of England, and in relation to dissimilar types of violence used; consequently it is helpful in the direction of studying violence in the General Strike alongside with other sources, but not on its own. Lastly Source C is an accurate explanation of the war, but not sufficient information can be drawn for it to be entirely helpful by itself and there is an explanation to consider why it is not entirely reliable. Is There Sufficient Evidence in Sources A to E to Explain Why the T.U.C. Called of the General Strike? The General Strike was stopped by the Trade Union Congress on the 12th May 1926. Whether it was a working class conflict in opposition to the establishment or an uprising of the unthankful lower classes, it was a stepping stone in Trade Union movement, however it did not appear so for a while later when Trade Unions lost value and resources. The Strike pulled the labour class mutually to work for one reason and it proved that the essential ideas of Trade Unions were well stuck. The General Strike was not continued for several reasons which I will summarize in the following essay. I will consider sources A to E and see if there is sufficient evidence controlled within them to make clear why the T.U.C. called off the General Strike. The Government had organized for the Strike extremely enhanced than the T.U.C. which was in excess of confidence after the new subsidy in 1925. The government had used the more nine months to prepare for an all-out strike and they did a number of things. Firstly, they prepared Organisation for the Maintenance of Supplies, where the nation was broken up into regions and every one had volunteers to keep essential services available such as, food supplies and transport. There was sufficient coal to supply electricity. Also, the primary members of the British Communist Party were detained and imprisoned for sentences of 6-12 months, under the Incitement to Mutiny Act. The Chancellor of the Exchequer Winston Churchill was in charge of making a certified government newspaper for the duration of the Strike. The British Gazette was extremely biased as it was written by the government. The key aim of the General Strike was to hold-up Britain. Not including a total shutdown of the British nation, the Strike would have had slight impact. Source B can be reliable as it is a photograph from the time, shows us that the nation still had a skeleton transport scheme, only 40 buses from a fleet of 4400 were in operation however necessary supplies were being delivered. Consequently from this source we can see that the Strike was not having a huge impact or the consequence wanted by the T.U.C. Black-leg workers were middle class and jobless people who filled in the jobs of people who were on Strike. E.g. they drove busses and trains. If Britain did not have them, Britain would have totally closed down and the Strike would have been effective, however the majority of the men were pleased to help. The trouble was black-leg labourers were proving to be to some extent excellent at filling in for the strikers who became terrified of losing their jobs eternally and so they returned to work. However, the Source B photo may also be seen as a staged photo as the policeman in the photo appears to be posing for the photo. The government was provoking the strikers to become violent. They had armed policemen and soldiers protecting food convoys and the black-leg labourers, as if daring the Strikers to battle. An extract from English History 1914-1945 says, Churchill tried to provoke conflict by parading armoured cars through the streets. We can see how the government tried to do this from photographs taken during the Strike, though from the photos we can also see the peacefulness of the crowd. In Source C we can see a painting of sturdy, well-fed strikers fighting at the Docks. This was obviously not the real condition the men were in as Britains populations consisted mostly of under nourished, over-worked males-who would have been worse due to the Strike. This source is bound to be unreliable and biased because it was drawn by a member of a Trade Union 28 years after the end of the Strike, even though there was some violence the painting shows just a snapshot of the whole picture and what was happing a cross the country. From Source A we learn that altogether 4000 people were prosecuted for violence or incitement to violence and about a quarter of these received prison sentences. This is an inconsequential number among the millions of strikers and not a major reason to call off the Strike but if there had been aggression the T.U.C might have never recovered. For if there had been hostility the Trade Unions would have lost the sympathy vote and therefore most of their support. Source A is relatively reliable because it is written after the event by a third party. The government could have created far more effective propaganda from a violent strike than a peaceful one. The government also used propaganda to incite brutality. The main line of attack was through The British Gazette, but the strikers had a newspaper too, The British Worker, and they were able to combat the propaganda and broadcast messages, encouragement, warnings and advice to their followers. The sources from both ne wspapers announcing the end of the Strike use words that conjure up images of war, for example, surrender, peace and unconditional. In my view this was a final attempt on both sides to justify the Strike, as wars are thought of as just causes by some and would make the government happy because they had victory and the workers more angry and devoted to their cause due to their losing. The Strike had lost some early support due to a number of peoples believing that the Trade Unions were attacking the British system of government and attempting to overthrow it. They linked it to the Russian Revolution which was known for its violence and brutality (towards the upper classes). The Russian Revolution had begun with widespread strikes and troubled workers, so people were afraid. Also individuals were afraid of syndicalism, the belief that the workers should run the industries as this is rather like communism and would leave many factory and mine owners redundant or in the same circumstances as their own workers. Some early support for the Strike had dried up, perhaps it was going on for too long and people lost interest or perhaps supporters became worried as to how it would affect themselves and their jobs. The Strike could be perceived as a class war and this is illustrated in Source C which shows workers united and fighting for a common cause against a brutal govern ment. Perhaps people believed the working classes were trying to hold the rest of the country to account for its hardships. Others believed it was just two obstinate groups of people on a collision course and assumed they would work out their problems. Unity in the Trade Union Congress might have been fractured. In a source I have seen; a Punch Cartoon from April 1921 An Employers View of the Triple Industrial Alliance there is a three headed dog representing Cerberus-guardian of the gates to the underworld. The three heads, labelled transport, miners and railways are different. Miners looks angry and unsettled whereas the other two look tired and fed up. This shows where most of the turmoil in the T.U.C. was coming from. The miners head is in the middle- as if it is controlling the other parties. Though this is from an employers viewpoint it cannot be ignored as the miners seem, throughout the Strike and even before, to be the angriest, most dangerous of the groups-perhaps the others werent quite so supportive of the Strike and didnt want it to drag on. Another place we can see the miners playing a domineering role in the Strike is Sources D and E. These both state that negotiations are to be resumed in the coal dispute and that t he miners call delegate conference. There is no mention of the other groups of people on Strike-the miners clearly were forthright and more important. So to conclude these sources can tell us opinions and views on the General Strike from both sides but they are mostly biased due to the uses they served. . Source A shows that the strike was mainly peaceful and the government was not able to provoke them which reflects that the strikers were not angry about the strike and hence were looking for a peaceful end to the strike as soon as possible. Source B is vital in explaining why the strike was called off as it shows that the strike was not having the desired effect since goods and services were still being provided by the government. Source C portrays a violent picture but this was not the case across the country. The painting shows that the unions did not have much option but to have a strong, united confrontation with the government but most of the strikers did not have the desire for this and the unions failed to keep the strike going by not being able to have deep unity. Source D shows that the strikers were somewhat glad the str ike was over and tried to show that it ended as they had achieved their aims through negations and there was no need to continue with the strike. This puts on a brave face in the face of what in fact was a defect of the Unions that led to the end of the strike. Source E shows that the government had totally defeated the unions and hence ending the strike, although this was a government paper and can be seen as biased, it turns out to be true as the unions did not achieve any of their aims. However, the two newspaper articles announcing the end of the General Strike are very brief and showed how the government and T.U.C. were trying not to draw great attention to it, as if both sides agreed it was an embarrassment. At the end of the Strike the T.U.C may have hoped that new and unofficial proposals by Sir Herbert Samuel would permit the miners and mine owners to renew negotiations. This was not so. Most men got their jobs back but 3000 men endured recrimination from employers and the railwaymen had to accept pay cuts on return to work. The miners remained on strike for several months. They were ultimately forced back to work after hunger and cold, under the conditions they had neglected in April. All the recommendations of the Samuel Commission, including the ones the government had accepted, were ignored.

Luxury Brand Essay

Introduction One can describe as luxury all that exceeds the bare essential. It covers all that one considers superfluous and useless. But in the usual direction, luxury means ostentation and refinement in the manners of living (art of the table, elegant toilet, sumptuous decoration ? ). The luxury discusses and is acquired by great expenditure. The philosophers of the Lights had divergent opinions concerning the luxury. Voltaire considered that that represented an essential support of the economy. Rousseau as for him saw the luxury like a principle of exploitation of the small people and the spring of all perversions, because the luxury is made to be admired, it dazzles. We will see through our study how much industry luxury is a singular world in our economy: with very consequent sales turnovers, actors gathered in great powerful groups. We will also be interested in the luxury brands: with the identity of brands, the targets of those. Finally we will analyze the risks for the luxury brand to fall into the hands of standard population. Isn’t the luxury in the street for the greatest number, recent phenomenon, likely you it not to carry damage to the brands? These problems deserve to be posed because it returns to the identity and the image which the luxury brand wishes to give to itself? PART I The industry of the luxury Until the Middle Ages the writings tell us luxury which it was the reflection of the religious mystery which pushes the man to be exceeded by an offering or a sign. We will see how much the concept of going beyond remains, still today for the man, important when it is a question of having luxury. But the blessed time of the luxury is without any doubt: the Rebirth (XVth and XVIth centuries), period of literary, artistic and scientific flowering. This time represents the tangible explosion of the luxury: sail of the sumptuous architecture inspired of Italy, progress of the ornaments of jewels. Also furniture becomes more luxurious; the art of the table avoids refinement. The luxury articles then remain rare objects, related exclusively on the Aristocracy and the Court. With the Rebirth the luxury has a contrasted position. But thereafter it will become the prerogative of the Middle-class. It will take intellectual connotations, results of the great voyages from the time. It is also of this time that dates the luxury for the books, thanks to the work of the bookbinders. Another strong time for the luxury: the XVIIIth century and the positive role of the Encyclopedia. This one treated in its chapters thoroughly: technical and industrial aspects of clothing and the accessories. The trades related to the industry of the luxury can then be shown with the eyes of all as to mean that the luxury is however reserved for elite. At the XIXth century, the economic influence results in new forms of manufacture and distribution. The industry of the luxury is then made up brotherhoods of craftsmen, all having their distinctive signs. From this time one will retain especially, as Zola in â€Å"With the Happiness of the Ladies tells it†, the opening of department stores symbolizes the democratization of the luxury. XXth century will have to be waited, to see flowering in Paris, a multitude of small workshops of craftsmen, devoted to the trades of the luxury. In 1929, in spite of the economic crisis, the intellectual radiation of our country is preserved and Coconut Chanel, Jeanne Lanvin, Louis Cartier are the kings and the queens that the â€Å"large ones† are torn off to get dressed or buy jewels. But the war of 1939-1945 will carry a new blow to France and the development of the industry of the luxury. France will take again its place of leader of the industry of the luxury only per hour of the Release, thanks to: fashion in particular of Christian Dior and the â€Å"new look†, per hour of the revolution zazou and the existentialism. In the post-war period it will really be necessary to wait, the years 1950 and them assistances of the Marshall plan so that manufactures take again their activities. The textile comes then at the head from exports with nearly 20% to the value to the exported products, thanks to Parisian creations very appreciated on the other side of the Atlantic. The period from May 68 reminds all, concerning the luxury, that it should not make forget the great technological stakes of the XXe century. Industrial development is from now on priority and proof is made by it by Pompidou itself: â€Å"Dear old France! Good kitchen! Madness-Shepherdesses! Merry-Paris! The High-Seam (?. )! It is finished. France started and largely started an industrial revolution†. The Seventies were wiser years, years of centering. Fashion is enough conformist, nothing of shocking and nothing eccentric. These years of oil crisis were the period when the Arab emirs invade the jewelers and the large dressmakers. The striking fact of the Eighties is at the level of the consumer of the luxury. The young people discover the luxury thanks to the accessories. We will see further in our study how much this phenomenon is still of topicality today. End of the year the 80 shops will multiply. The actors of the industry of the luxury are from now on conscious of the risk of competition. It becomes necessary to occupy all the crenels; to conquer new territories for fear the competitor does not occupy them. The rather morose Nineties, years, did not save the luxury, which passed through a crisis however more psychological than economic. That will engage a true thoughtfulness on the bases of the luxury. One directs oneself step by step towards a new luxury: of quality, deeper, more spiritual, and more moral. XXIe century is not as certain experts had predicted it, the era of the obliteration of the luxury. In spite of major events: on September 11, 2001, the war of the gulf which amplified an economic crisis in the sector of the luxury, this one holds good while drawing the conclusions necessary. The sector of the luxury is more sensitive than other sectors to the risks of the economic situation. Once the crises passed, the luxury finds all its heat then. 2. General characteristics of the luxury We will approach the luxury here in the broad sense. This definition will help us in the continuation of our study to better including/understanding the relation which is tied between the consumer and luxury brands. Initially we talk about luxury which is characteristic of a civilization and men who compose it. The luxury, eternal, is a valve essential to the human activity as well as the relaxation, the sport, the thinking and the love. It is a considerable share of dream, a manner of appeasing our phantasms. The luxury is a universe, separately, governs by codes, rules, signs. The luxury is a considerable world market, strongly concentrated in Europe and North America. France is a leader in the sector of the luxury, with about half of the production. The luxury is the second economic sector in France thanks in particular to the fact that it is addressed to broader customers and knew periods of strong growths on a world level. Today, the industry of the luxury is somewhat weakened by the reversal of the economic situation world: the fall of tourism, the stock exchange crisis, which touches mainly occasional customers. But the luxury resists while being pressed on solids structural elements. This sector can rely in particular: on the growing proportion of the classes with high incomes in the population, the conquest of new markets such as China, and the development of travels. Broadly the European goods of luxury have a place of choice: they profit from a certain standardization of the modes, universalization and hardly suffer from the competition of the other continents. The sector is addressed to increasingly many customers, this which present important prospects for growth for the next years. One of the paramount characteristics of the luxury is that it has its lines, its forms, its configuration. It transmits its codes of beauty which can even surprise to shock. But the luxury articles are not aesthetically neutral. The creator and the owner incarnate themselves in the luxury article. The choice of this one is thus never indifferent: it signs our personality and fact of us refined beings. Three components develop the luxury: – The object corresponds to a personalized step, – the object is technically perfect, – The object is aesthetically beautiful. In the luxury, the desire is higher than the need insofar as it nourishes our psychic in the same way that the satisfaction of the needs corresponds to our physiological life. One seeks by the means of the luxury article with: to allure, give or give pleasure. Dependent on the beauty, the luxury calls upon the five directions but also with individual passion (search constant and personalized) and with freedom (to rise with the top of its condition). All the actors of the luxury must keep in mind the rules which govern industry of the luxury and particularly during the introduction of products on the market. The first rule, that we will re-examine in the ultimate part of this work, it is to respect the aspirations of the consumers and to even include/understand them to anticipate them in order to ensure the marks of luxury, certain perenniality. We can observe that the market from now on is characterized by the bursting of the request. The offer is today the territory of large owners groups various large marks delivering a keen war. Initially, let us recall that the luxury is a sector gathering various activities. We will present one of typologies here allowing bettering analyzing these activities: – The cultural market (market of Art) – Means of transport (car, yacht, private aircrafts) – Equipment of the person (high-seam, perfumery, leather working, shoes, cosmetics, clock industry, jewelry) – Leisure (cruising, sports of luxury, hotel trade of luxury) – Equipment of the house (art of the table) – Habitat (residences of luxury, decoration of luxury) – Food (wines and spirits, grocer and restaurant of luxury) All these activities form the industry of the luxury. This industry returns to products of high quality, at a concentrated market, gravitational, much targeted and much segmented. Some brands rhyme with luxury and pleasure. Behind these names are however powerful groups, very skilful, which compete unceasingly as regards management of the marks, creativity, communication and distribution. The tendency has been for a few years with the concentration: operation consisting in integrating into a great group, detached houses. In addition, the large actors of the luxury reinforce their positions with international and are more and more obliged to increase their visibility. The current economic situation forced the industrialists of the luxury to engage of the modifications in their policy. Thus we observed on behalf of the great groups a real will to free of debts ourselves. Recent evolutions allowed: an increase in the financial capacity, a modernization of the production equipments, a development of the sales networks, more creation and of innovation. 3. Actors of the luxury – Manpower: 125. 000 people – Sales turnover: 10 billion Euros In 2002, the world market, it were evaluated to 90 billion Euros (HT wholesale price). This market is today in a phase of deceleration. The most flourishing period, because of economic situation quasi-euphoria, is located between the years 1998 and 2000, where the progression of the market bordered to them + 16%. From now on, the growth does not turn any more but around + the 10%. As regards luxury, Paris remains the center of creation, the decision and the definition of the strategy of the companies. On the other hand the manufacturers are present on all the French territory. The leader of the market of the luxury is group LVMH (Louis Vuitton Moet Hennessy)1. The challenger is the group PR (Pinault Spring Redoute). These two groups are French. The other principal actors are: the Richemont group (Swiss) and groups it Prada (Italy). These large financial groups and industrialists in common have the possession of the wallets of luxury brands which have a history founder, which is necessary to exploit. They understood that a brand needs to have a starting point, a human history, even old or remote. In our second part we will approach the luxury brands and beyond they are the strategies of the great groups which will take shape in filigree. PART 2 Marks of luxury And general public 1. Identity of brand The name of a brand or its logo is only the visible part of a more complex reality. These visible signs ensure the mediation between the identity of the company (essential values that it conveys) and its image (perceptions which the customers have of this mark). The concept brand identity remains still too little used by the managers. However this identity constitutes the base and the federator element of all the manifestations of the brand. In term of brands’ management, the concept of identity can appear as a capital importance. Thus if there are â€Å"richer† brand than others, it is that this one profit from a potential evocation more important and more easily mobile. With regard to the sector of the luxury, the identity of brands is a considerable strategic data. It can moreover confer a competing advantage on brand and represent a very pointed strategic tool for the managers of the mark. It should be noted that the identity of brand does not make it possible to intervene directly on the choices of the offers’ structure, of customer, margin and price determination target? It is on the other hand a major resource and a reference brand in the development of the total strategy of the company. The identity of brand will thus affect creation and the communication like on the distribution, the production?. The identity reasoning will be able to thus have an influence more or less pronounced on the strategy of the company and in return the identity of the brand itself will be affected by decisions taken in other functions. In other words, the identity is the substance of the brands and one will see further in our study than it arrives sometimes than this identity, if it is badly perceived by the consumers, perhaps the cause of a crisis of brand. Brands can be considered like vector of direction: it communicates a speech, a message with recipients. Each brand creates a speech which is clean for him, in relation to its products, its history, its projects, the tastes of its customers. The brands take part then in the process of communication because one finds: a transmitter (the company), a recipient (the consumer, the customer), a message. The identity can also be conveyed by a personality which brings all its size to the mark. From there has come for a few years an intensive use famous character to represent the brand: Ex: Ines Sastre for Lancome, Carole Bouquet for Chanel, Kate Moss for Calvin Klein But the identity of brand can be reinforced by talented personalities which carry to end of brand’s arm arm the mark, ex: Tom Ford for Gucci, or Giorgio Armani, Pierre Cardin, Yves SAINT LAURENT, Jean-Paul Gaultier †¦ For considerable luxury brand, it is nowadays dominating to know to perpetuate the identity of the brand, in spite of: the disappearance of the creator or the departure of the personality which characterized it? The goal is to not perturb the customer: it is for example the problem that has recently to face the mark Gucci after the departure of emblematic the fashion designer Tom Ford and chairman of the brand, Domenico de Sole The articulation of a horizon of value makes it possible for brands to connect two distant universes: that of the products and that of the consumers. This contact transforms this relation: on the one hand the brand makes possible to invest the universe of the products with values symbolic systems and imaginary; and in addition it makes it possible to represent and consider the consumer, according to various visions: commercial, industrial or economic. The consumer is considered, as we already specified, like recipient. Brands, by using a language of values, are addressed more to the individual, apprehended in totality its being, of its personality, of its needs, that with the consumer. In the sector of the luxury, consumption is done through a context of life and the identity of mark does nothing but reinforce this context. In short to be a mark with success, it is necessary that the identity of the brand is built starting from various points: 1 In 2004: Tom Ford and Domenico De Sole announced their departure of Gucci group and do not renew its contract with PR. All wonder which is the future of the Gucci mark without the Genious creator . ? A genetic code : a history founder. A mark absolutely requires for a starting point, a history of man, even if it is old. ? Know-how: it can be transmitted in a subjective way without technical relationship to reality of today. But this know-how is a pledge of quality and professionalism and confers on the mark all its reputation. ? Distinctive signs: they are essential. It can be a question of the logotype (certain companies go until selling their logotype1), but also of services, products, the design, color (ex: the red Ferrari)? ? A language of the brand : this one will be able to be thus found in the communications of the mark. ? A distribution network : this one will have to evolve/move with the behavior of the consumers. ? A spirit of idiot searches : the territory of the brand is defined by the most representative of the company which has the role of projecting the mark in a anticipative vision. ? Charisma: a luxury brand must imperatively have a charismatic dimension. It is a credit of image which is the first step towards an identity strong and impossible to circumvent. We saw throughout this part that a brand needs a strong identity to be visible and gravitational with the eyes of the consumers. To be visible, it is thus necessary for the luxury brand to have adequate communications. 2. Communication of the luxury brands The universe of the luxury, intended either for the ornament of the individual, or the embellishment of its personal environment, answers a series of needs, desires, wishes, dreams. ? Targets of the luxury brands The products of the marks luxury brands, as we specified before, must tell a history which must correspond to waiting of the customers. Customers, heart of target, present of the particular characteristics of which first are that they are consumers to financial means much more important than average (the highest CSP). This social category, elite, has a very particular motivation: it is necessary to meet their desires and not their needs. It will be a question of playing on the mental one more than on the material. Hedonists, less and less faithful to the marks, they await always more quality, of safety and especially of immaterial added value: services, citizenship, ecology, environmental protection? For customers , heart of target: the request should be caused. Generally the creator imposes his tastes. This category of affluent continues by choosing the most selective luxury articles, newest and most inaccessible. It is eager to mark its social status. Its completely distinctive life style, is an escape ahead, in order to escape the correction from the â€Å"new classes: rich person and avid of modernity â€Å". The luxury is for them a bench brand, a brand of membership of a club which they want relatively selective. The principal target gathers it, of the classes of â€Å"new rich person†, rather young person who acquired a social status raised thanks to incomes resulting from the business world, industries of high technology? With regard to the characteristics of the targets: it acts people of more than 25 years having a social status raised certainly, which have good taste but which sees especially the luxury as a universe which reflects their aesthetic choices like their personality. We are in a society, whose modes of consumption to the wire of the decades changed. Yesterday, one consumed necessary. Today it is not any more the case and the modification of the behaviors also had effects on the consumption of the luxury. More than ever, today there is a search for pleasure above all. In our company, there is from now on a â€Å"social legitimating of the pleasure†1, which leads the individuals to want what there is best and of more beautiful for them. Via the communication and the media we receive messages more and more, praising the benefits and the legitimacy of personal blooming. Legitimate targets inaccessible luxury, are not with a view to consumption to conclusive dimension. For these raised categories, the luxury is an ordinary consumption exceptional people. And yet the report has not been pus also Net for a few years. We will see in our ultimate under-part that the luxury can also be an exceptional consumption ordinary people. But our report will go, on the consequences, of this last tendency, for the marks. ? The Positioning of the marks of luxury Each mark of luxury wishes to give to the public an image, of it and its products, which aims at being strongly anchored in the spirit of the customers. Thus the stake is to dissociate itself, to be distinct from competition. Examples of positioning: – Vuitton : Louis Vuitton, give heart to your desires. – Gucci: Gucci, to play the chart of the ultra seduction. – Chanel: Elegant and modern: you are so much Chanel. ? Objectives of communication of the marks of luxury We will take the example of the objectives of communication of the Louis Vuitton brand. These objectives are very representative of those of the other marks of luxury. – It is necessary to develop a more human image, less centered on the research of the immediate profit, nearer to the consumers of the mark, while keeping an elitist tone, obliged symbol of the marks of luxury. – It is necessary to make known the various lines of goods and to make like the products. – It is necessary to propose the know-how house of the products, but also the aspects innovating, the matters design? – It is necessary to be different from competition in the spirit of the consumers, while being affirmed like a credible mark in all its actions and able to give satisfaction to customers with very different waiting. Each brand as we have already seen contains values as well as a capital of evocation which it is a question of registering in the spirits of the consumers. It is the role of the communication which to make so that the consumers are to attract by such or such public image. ? Strategy of the means of communication of the marks of luxury It is of primary importance for a mark of luxury: to control its image. That implies on behalf of the seat to take account of the information brought by actors present on the ground: subsidiary companies and distributors. The marks must be permanently held with listening of all the markets of the house to optimize the effectiveness of the communication campaigns. It is regularly necessary to go in each country, where the mark holds of the shops to take the temperature of the market. The subsidiary companies have an active role in the development of the advertising campaigns, being precisely on the ground. The marks leave them certain flexibility, in particular on the choice of the products to be proposed like on the most relevant interpretation making pass by the words of the international advertising concept. A country can also have a direct action via initiatives the editorial ones in the local magazines. As regards communication of the products of luxury there is homogeneity of the campaigns. In general for a product or a mark, the campaigns are international and no distinct according to countries’. However, it can happen that the cultural factor is determining in the design of products of luxury. It is noted for example that the woman Chinese or Japanese uses much more beauty products than the Western woman, which can push the houses of luxury (ex : Lancome) to vary the products according to the characteristics of the various countries where the mark is established. All that will thus affect the communication campaigns, which will be able to then vary according to markets’ (Europe, the United States or Asia). The globalization allows a â€Å"interbreeding† of the tastes. Today, the marks do not propose any more one single reference to the markets of the whole world but adapt the products to the request. The strategy of communication of the brand of luxury is before a whole strategy of image. The codes of the communication of the luxury aim at creating diktats of marks. Publicities are often minimalists. The majority show the product alone resting on no support. This representation is supposed to show the perfection of this one. The product and its mark are the message and do not have no need, seems you it of development. In the majority of the cases one recalls the existence of the product and the mark, without necessarily putting them in scene. The communication of luxury composes with three paramount elements: – the quality of the product – The dream and public image – For certain brands, the quality of service The means of communication usually used are: the press, the event-driven one, sponsoring. The magazine: of two great types – the female press magazine, of mode: It, Cosmopolitan, Pace1†¦. Press multi-local, more expensive than the national but more flexible press. – the press European, international: Time, Newsweek?. Allows capitalizing on a total image, The event-driven one/sponsoring When a mark of luxury engages in sponsoring, sportsman for example, his goal is to improve his notoriety and his public image. For that most interesting and the least expensive for a mark is to associate its name a prestigious sporting event, which makes dream. Ex: Cut of America and Louis Vuitton. For the sport, it is of primary importance that the event conveys positive values close to those of the luxury: purity, beauty, exclusiveness. But today, in front of the exacerbated competition that the actors of the luxury and with inaccuracy of the customers deliver themselves who follow a fashion in perpetual change, all these marks seek to be dissociated even more, from/to each other and with becoming even more single. This tendency will also touch the actions of sponsoring. Thus the mark of luxury will not be satisfied to affix its name with an event; it will become a quasi fusion partner. The mark will communicate on the event in which it takes part in its points of sale and will use the public relations in order to it mediates to the maximum. A tendency emerges on behalf of the large houses of luxury: to touch a younger public, in order to widen their customers. For that the means of communication used will be: Internet and the event-driven one. 3. Luxury and general public Initially let us point out the problems which were the discussion thread of this work: which are the risks and consequences for a mark, which multiply occasions to be to have by the greatest number? These problems will bring us, in this part to question us on the luxury and general public. As we endeavored to show it throughout this work, the luxury is not a sector like the others, a long time it was the territory of the â€Å"happy few† (target population of the luxury having the incomes more raised)1. During twenty last years, the luxury was democratized considerably. The products and services of luxury are gradually descended in the street and from now on, by ex: the perfume of luxury brand, certain products (like the accessories) are occasionally consumed by the greatest number. To make flash back the prestige top of range, on more accessible products in order to better sell them?certain houses of luxury did not hesitate to democratize their offer in order to widen their customers, thus hoping to make volume. Thus the greatest number will be able to be scented with Must of Cartier, to get dressed with a tee-shirt DKNY (Karan gave), to put its keys in a small trousseau at the monogram LV (Louis Vuitton)? The prosperity of the companies of luxury rests a paradox: to put in scene products glamour reserved at the elite, for better selling standardized products with the greatest number. â€Å"The widening of the customers for twenty years has been the great success of the sector â€Å". To arrive to this widening, the houses of luxury followed two directions: – Diversification This method consists in for a mark becoming multi segment by granting licenses, sometimes to all goes. Ex: Gucci, leather dealer at the beginning. Since 1995, the mark had multiplied the licences. Lighters were found Gucci as well as bottom-of-the-range products, distributed everywhere. – The variation That consists in creating products or signs of entry of range. Ex: Christian Lacroix, propose a Bazar line with articles with less than 150 euros. Ex: Louis Vuitton, propose toners, very cheap. Some follow even the two tracks. Ex: Giorgio Armani : its top-of-the-range claw gave rise to less expensive sub-brands (ofEmporio Armani with Armani Jean). But the diversification and the variation of the claws of luxury, are not without risk. A true strategic interrogation is posed: how much products a mark can it carry without galvauder? The marks must take care to keep their positioning luxates. The products of luxury, supposed being inaccessible, are qualified products phantasms. If they are standardized, made common, with the range of the greatest number, the products of luxury are likely to lose will have to them. A whole of risks watches for the marks which are engulfed in the methods of diversification and variation: – Loss of the imaginary character of the marks – mental loss in value of the products – vulgarizing of the mark – devalorization of the mark – Dilution of the mark about competition – deterioration of the public image The disappointment of a customer on an article of entry of range quickly made fade on the image of the unit. It seems of thus be likely to multiply the occasions of entry of range to satisfy the passion with general public for the luxury. Finally the largest risk for a mark would be more not to be regarded as marks of luxury. Ex: Gucci. The company had multiplied the licenses so much, that in 1995 one did not regard it any more as one mark of luxury. It will be necessary, to find a strong statute of mark of luxury, to give up the strategy of diversification and to count on the genius of the creator Tom Ford and on the ingeniousness of the chairman Domenico de Sole. But is thus to answer the passion of general public that the marks launched out in these strategies like acquiring a planetary stature. But today with the risks of vulgarizing, the marks prefer to control their production and their distribution. It is besides by using a distribution in selective network that the marks of luxury will be able to touch the public which agrees to them. Conclusion In strong progression, in spite of the international events of these last years, the sector of the luxury continues its change on multiple axes: reinforcement of the groups, widening of the territories of mark, atomization of the customers, need for conquest of rising generation, evolutions of the distribution networks and political news of communication? These transformations require quite informed actors in order to make the best decisions. General public occasionally seeks to get products of luxury. But contrary to the most affluent classes, it is a step of demonstration of the marks. One wants to show with the eyes of all which one has would be this only one accessory of a large mark. The passion of general public for the products of luxury led a phenomenon to develop at speed large V: the counterfeit of marks. There is a request as regards luxury and the offer is done by products of counterfeit. There it is not a question of vulgar copy, quickly uncovered by the authorities. The marks must from now on face a counterfeit with the identical one, which sows the doubt in the spirit of the consumer. The consequence first is that certain marks go down in the street. It was the case for the mark Burberry. The second consequence is that the mark saw its image deteriorating near its target public so much so that it decided to take legal measures to fight against the counterfeit. It was also necessary to centre its products in a very top-of-the-range positioning. As we saw throughout this work, the importa.

Definitions of The Common App Essay Samples

Definitions of The Common App Essay Samples A Secret Weapon for the Common App Essay Samples To start with, you should concentrate on your personality traits and who you are. I'm a politically disenfranchised Millennial. Try to remember the scale isn't a factor, it is crucial to concentrate on why it's significant to you. At exactly the same time, you're impress the college admissions folks greatly if you're able to present your capacity to learn from your failures and mistakes. If you're considering purchasing an item you will still have next calendar year, think about pulling out the card but you need to be careful. But, at fourteen, I obtained my best challenge which not only taught me the way to fix some elaborate troubles, but helped me understand what I would like to do for a career. Start looking for these types of redundancies. The procedure for your experience is vital. It may be an intellectual challenge, a research query, an ethical dilemma anything that's of personal significance, whatever the scale. It may be an intellectual challenge, a research query, an ethical dilemma-anything that's of personal significance, whatever the scale. It may be an intellectual challenge, a research query, an ethical dilemma--anything that's of personal significance, whatever the scale. There's, obviously, a limit on the variety of pages even our finest writers can produce with a pressing deadline, but generally, we figure out how to satisfy all the clients seeking urgent assistance. At length, the detail of true speech makes the scene pop. The technology is utilized in different sports analogies with different sports are false isn't a single convincing argument against the usage of goal-line technology. Steer clear of any forms of mistakes. the Common App Essay Samples - Dead or Alive? You may also find several discounts on our site which will help you to save some more money for future orders or anything you want to spend them on. If you're not completely sure you have chosen the correct topic, you're not alone. If you like you may look online and find one that you like. That, and adhere to this guide! After discovering our website, you will no longer will need to bother friends and family with these kinds of requests. Skip topics which people have a tendency to agree on. I learned about the several options offered and purposely choose four activities which were different from one another and would help me to fulfill a diverse group of individuals. Consult your parents to spell out the rear row to you. A Startling Fact about the Common App Essay Samples Uncovered The term limit on the essay will stay at 650. It is the most important part of a college appllication see sample essays perfect for applying to schools in the us. Bridget's essay is extremely strong, but there continue to be a couple little things that could be made better. Stephen's essay is rather effective. Before it is possible to select a compelling essay topic, you first have to comprehend why there's an essay in the very first place. Irrespective of which essay prompt you address, it's all-important to give yourself time to take into consideration the info you're conveying and what it reveals about you. Your essay is likely to change so much in the interim between your very first draft and last revision. A personal essay provides the reader a glimpse of your private life experience. If you're one of the almost 1000 students every month who look for Common App Essay examples, you're certainly doing the appropriate thing, as there's a lot that you are able to learn from essay examples bad essays together with good one. A good deal of times you might need to compose a personal essay. These seven sample essays respond to a range of thought-provoking questions. The typical application essay is your private statement. The the Common App Essay Samples Trap The committee would like to understand what you value. And when written correctly, it will assist the commission to see you as a man or woman and become excited. Just ensure that it is something which you require, not just something that you want in the brief term. Read it through a time or two, and after that get to thinking about the way you can write something which gets you into five colleges at the same time! We promise that by the end, it is going to communicate whatever you would like it to. Evidently, understanding how to clean burning oil isn't high on the list of things every 9-year-old should know. Unique things to various folks, since the situation demanded. Then think about whether you'd make the very same decision again and why. Quite simply, you want admissions officers to have the ability to find the external circumstance and feel as they're inside your mind while you're facing this obstacle. Consider what your concerns concerning this problem reveal about the sort of person that you are or hope to be.

Essay on Robert Frost Troubled Romantic - 914 Words

Frost: Troubled Romantic Many authors before Robert Frost wrote through the lens of romanticism. Romantic writers offered their readers an interpretation of nature and the natural order of things as a means to comfort them when faced with lifes difficulties. They proposed that nature could serve as a model, offer direction and allow humans to transcend their human condition. Another school of writers held that humans could not transcend nature or its order, they were the anti transcendentalists. Although they recognized nature as a model for human life, they did not believe humanity could rise above its inherent flaws and predestination for disaster. Frosts work reflects a troubled romantic view of the world. He attempts to†¦show more content†¦Frost will go on to attempt reconciling these differences, giving the neighbor the opportunity to transcend his condition of prickly pine tree. Nature attempts to send the neighbor and Frost the same message, that the wall is unnecessary, every year by making gaps in the wall. There is some force that sends the frozen ground swell under the wall And spills the upper boulders in the sun; / And makes gaps even two abreast can pass (2-5). Every year the ground swells below the wall, knocking the top boulders over. This creates an opening in the wall that Frost and his neighbor can choose to walk through, thus submitting to nature and following it rather than fighting it. Instead they meet to walk the line/ And set the wall between us once again. (13-14). By choosing, year after year, to rebuild the wall they are refusing to submit to natures power over them. They do not embrace its suggestions, and actually do the opposite of what it suggests. Although Frost seems to have failed at reconciling romanticism and anti transcendentalism, he gives him and his neighbor another chance. Admitting to natures power over them is the key to embracing the romantic view of the world, but Frost does not explain why the wall is a futile effort against natural forces. He says that he could say `Elves to him (36) as the culprit for the wall breaking down every year, but he wouldShow MoreRelatedThe Love Song Of J. Alfred Prufrock1005 Words   |  5 Pagespublished in 1915, was written by a man named T.S. Eliot. The speaker of the poem begins to describe an evening that appears to be somewhat romantic and a little mysterious. As the reader progresses into the poem, the mood soon fades and the reader starts to figure out that this evening is not what they pictured. â€Å"Acquainted with the Night† is a poem written by Robert Frost. The poem was first published in 1927. The speaker of the poem has a similar mood as Eliot’s poem. One character can not seem to fitRead MoreThe Romantic Movement Of Mary Shelley s Frankenstein, And The Rime Of The Ancient Mariner1909 W ords   |  8 PagesFrankenstein: Romanticism The novel, Frankenstein, by Mary Shelley, demonstrates many different romantic ideals such as, the adoration of nature, extreme location, nationalism and exaggeration of emotions. The romantic movement was in response to the reason and logic dominated enlightenment era. Frankenstein, contrary to the enlightenment, demonstrates romanticism through glorifying one’s feelings and straying from the classroom towards nature. Shelley’s ideals paralleled that of: Edmund Burke, JeanRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages, with David DeCenzo (Wiley, 2010) Prentice Hall’s Self-Assessment Library 3.4 (Prentice Hall, 2010) Fundamentals of Management, 8th ed., with David DeCenzo and Mary Coulter (Prentice Hall, 2013) Supervision Today! 7th ed., with David DeCenzo and Robert Wolter (Prentice Hall, 2013) Training in Interpersonal Skills: TIPS for Managing People at Work, 6 th ed., with Phillip Hunsaker (Prentice Hall, 2012) Managing Today! 2nd ed. (Prentice Hall, 2000) Organization Theory, 3rd ed. (Prentice Hall, 1990)